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would you like some fries with that ploy?

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I have a love hate relationship with Burger King. I abhor their fries, but I like their junior Whoppers. I dislike eating in their "restaurants", but I enjoy that they don't charge me for extra sauces. I hated this marketing strategy, but love this one.

Enter Burger King's "Flame". Obviously nobody's asking the public to genuinely wish to smell like "the scent of seduction with a hint of flame-broiled meat". The very idea of reeking of beef is enough to turn ones stomach, and yet there have been reports that the wee bottles of meaty seduction are selling out. That's because the big thinkers behind BK's adevertising realized that it would take a lot more than paper crowns and a king with a giant head to sink a certain special-sauce encrusted ship- especially with their urban-friendly, coolhunted, internationally-reaching endorsements. Can we say Tim-ber-lake between bites?

Now, Burger King has decided to take the more facetious, playful route and created a product that is so repellent and unexpected that it's just aching to be a hit. And cheap! At only around $4 a bottle you can buy the perfect gag gift or stocking stuffer for some dude in your life who'll actually get the joke.

And if even one person is tempted to sink their teeth into the real thing (beef, I mean, not a guy friend) and pop over to their nearest drive-thru, then "Flame" might just reignite BK's fire.